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CliftonStrengths® ​Overview

​Inspiring  Why                                                       Teaching  How                                                         Motivating  Action

CliftonStrengths® for Personal Growth and Everyday Life

​Every person has a unique way of thinking, feeling, and behaving. CliftonStrengths® (formerly StrengthsFinder®) helps you discover those natural talents so you can use them with greater purpose, confidence, and clarity in your daily life.
Whether you want to grow personally, strengthen your relationships, improve your confidence, or understand how God has uniquely wired you, CliftonStrengths gives you the language and insight to do that.

What CliftonStrengths​​​® Does for Individuals

CliftonStrengths isn’t about fixing weaknesses. It’s about revealing the best of who you already are — the talents that come naturally to you and energize you.
When individuals understand their strengths, they often experience:
 
1. Greater Self-Awareness
You gain accurate language for why you think and act the way you do.
This leads to clearer decision-making, better boundaries, and a deeper understanding of your design.
 
2. More Confidence and Direction
Instead of wondering what you’re “supposed to be good at,” you learn what you actually do best.
This helps you make wiser choices about:
  • Roles you take
  • How you serve
  • How you communicate
  • Where you can thrive
 
3. Improved Relationships
CliftonStrengths gives you a vocabulary to understand those closest to you.
Couples, friends, coworkers, and families often see immediate improvement because they learn:
  • How each person thinks
  • Why certain patterns appear
  • How to communicate without frustration
  • Why conflicts keep repeating — and how to stop them
 
4. Practical, Everyday Application
Strengths show up everywhere — at work, at home, in ministry, and in leadership.
Knowing your themes helps you:
  • Reduce stress
  • Make faster, better decisions
  • Manage your weaknesses wisely
  • Use your strengths intentionally instead of accidentally

Why This Works: What Gallup® Research Shows

Gallup® (the organization behind CliftonStrengths®) found that people who use their strengths every day experience:
  • Higher confidence
  • Lower stress
  • Greater success pursuing goals
  • More resilience during challenges
  • Healthier and more effective relationships
This is why millions of people use CliftonStrengths as their core personal development tool.

Donald O. Clifton, Ph.D.
Birth: Feb. 5, 1924          Death: Sept. 14, 2003

Don Clifton was born in 1924, in Butte, Nebraska. After gaining a Distinguished Flying Cross in the Second World War, he achieved a degree in Mathematics before completing his doctorate in educational psychology. 

Dr. Clifton has been cited by the American Psychological Association as the Father of Strengths Psychology and the Grandfather of Positive Psychology.  

Donald O. Clifton, Ph. D, was an instructor/professor of educational psychology at the University of Nebraska-Lincoln (1950-1969). 

In 1969, he resigned his position and founded Selection Research, Inc., which became a nationally recognized company in the fields of employee selection, management research, and survey research. 

In 1988, Selection Research, Inc. acquired The Gallup Organization.  

In 2002, the American Psychological Association presented Dr. Clifton with its Presidential Commendation for lifetime contributions as “the father of strengths-based psychology and the grandfather of positive psychology.” 
“From this point of view, to avoid your strengths and to focus on your weaknesses isn't a sign of diligent humility. It is almost irresponsible. By contrast the most responsible, the most challenging, and, in the sense of being true to yourself, the most honorable thing to do is face up to the strength potential inherent in your talents and then find ways to realize it.” 
― Donald O. Clifton, Now, Discover Your Strengths
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  • George E. Willock
  • Social Style® + CliftonStrengths®
    • Social Style® Overview
    • CliftonStrengths® Overview
    • Four Decades of Proven Insight
    • Seminars
    • Blog
  • Charitable Planning
    • Charitable Life Insurance
  • Disciples and Discipleship
    • The Disciple Distinction
  • Articles
  • Resources