Relationship Building
We all seem to get along better with some people than others. That’s because some people’s personalities, communication styles, and behavioral patterns resonate with our own while others’ do not. Although this is a reality of life, we can't let our personal style differences to get in the way of building trusting and open relationships with our family, friends, co-workers. We need to take the initiative to reach out to others in ways they are the most receptive.
SOCIAL STYLE® provides insight as to how others prefer to be understood, communicated with, treated or worked with, and appreciated. Social Style® affects the way others see the world, the priorities they value, and the way they expect to be treated. It's how they make decisions, how they view and take risks, and how they manage they set priorities and set their time. SOCIAL STYLE® is the world’s leading Behavioral Style model. It has been used by thousands of organizations to improve leadership performance and sales results. By observing the behavioral patterns of others, we are able to better understand, support, and work with others. We can significantly reduce what is called "noise" in our communication with others. Observing, not judging others by their behavior gives us insight to others and gives us ways in which we can all make progress in home and work. There are four behavioral styles identified in over 60 years of research and practice. They are the Driving Style, the Expressive Style, the Amiable Style, and the Analytical Style. Each of the four Styles displays positive and negative characteristics when working with others, and research shows that people of any SOCIAL STYLE® can be successful in any profession. If someone’s SOCIAL STYLE® is not inherently good or bad, what is the point of studying these behavioral preferences? Understanding Style allows you to identify the preferences of others and modify your behavior to make others more comfortable. This is known as Versatility, and it is strongly linked to career and business success. Pros and Cons of Each Social Style |
TRACOM'S SOCIAL STYLE MODEL®White Papers
Social Styles most effective Job Interviews and Interpersonal Skills Social Style and the Extraordinary Leader Social Styles and Myers Briggs Introduction to Social Style Application of Social Style Social Style and Personality Social Style and Strengths Based Leadership Articles and Links
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Understanding and Managing Behavioral Differences
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Versatility |
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How Social Style Interacts with Other Relationship Building Models
Social Style and Crucial Conversations

The book “Crucial Conversations”provides advice for conversations when failure is a strong possibility. It provides a model for working through potentially disastrous conversations in a way that increases the chances of successful outcomes for all parties. The “SOCIAL STYLE and Crucial Conversations” Whitepaper discusses the synergies of the models and the impact of interpersonal skills in difficult settings.
Social Style and Strengths Based Leadership![]() The Strengths Based Model has been developed and refined over the years by the Gallup® organization with a recent emphasis on leadership. Learn more about “SOCIAL STYLE and Strengths Based Leadership” in this TRACOM whitepaper.
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Social Style and Myers-Briggs Type Indicator![]() This whitepaper discusses the difference between personality and SOCIAL STYLE which is a common question asked by training and development professionals. More specifically, people want to know how to compare SOCIAL STYLE to popular personality profiles such as the Myers-Briggs Type Indicator® (MBTI®). Read the Comparing SOCIAL STYLE and Myers Briggs whitepaper to find out more.
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